Mistakes in Internet marketing can have zero (either positive or negative) effects. Or, these can go to the extreme and cause horrible losses. It’s a risk you must always consider. Avoid some common online marketing mistakes by learning about these, as well as the solutions to apply when these occur:
- Being overwhelmed by the available data
With so many tools at our disposal and so much available data, it’s easy nowadays to have access to everything we need in order to perform a solid analysis. And since every growth strategy is based on such analysis and the conclusions it yields, it’s understandable it should never be skipped. However, it happens to some people that they get lost in all the data. They don’t know where to start or what to focus on. Marketing specialists have to track countless parameters that influence conversion. Thus, the task becomes very difficult and confusing. Formulate a hypothesis and choose a direction to focus on. Use data from competitors too, in order to compare and draw more relevant conclusions.
- Failing to address the different disciplines
We refer to Google Adwords Management as an umbrella – it includes social media, SEO, website conversion optimisation etc. A marketer is supposed to have knowledge of all these areas and create convergence. Also, content marketing is included, which is a vast discipline in itself. All parameters involved in these must be observed and used for further optimisation work. For example, the signals coming from social media (user engagement with posts) will show the marketer, which are the best topics to develop on, or the best keywords.
- Having no measurable objective
It doesn’t pay out to make improvements just for the sake of it, without a clear goal. Clients will ask for visible growth. Whichever tactics you use, the consequences they have need to be measured. The measurement results will show what to do next. All is done in relation to a goal. Then, how is it supposed to work well when there is no set goal in sight?
- Marketing to the wrong people
Great content and strategies are useless if these fail to address a specific group of individuals – the ones who are most likely to appreciate them and take action. Good online marketers have one job: to create opportunity to sell. The audience must be clearly identified and defined.
- Leaving mobiles in second place
When more than 60% of digital media consumers are using mobile phone users, one should not leave the mobile strategy behind. It is time to have more than a responsive website – it is imperative to think a strategy based on mobile user interaction and needs.
- Not retaining customers
Instead of attracting large numbers of useless traffic, it’s best to focus on retaining visitors. This can be accomplished by offering more. When they get freebies, special content only for subscribers, updated products and fresh offers, when they are involved in polls and so on, they’re getting more engaged. It builds a feeling of familiarity and trust with the brand. Therefore, strategies should focus on keeping customers further engaged and interested to come back.
As it can be seen, successful Internet marketing largely depends on the perspective and focus. A superficial or limited outlook is bound to have weak results.